Medium Art

Abstract
The medium mediates the message, and therefore, “the medium is the message.” In this study, media art is deductively defined as an art of composing poetry not by the former message (mediated message), but by the latter message (mediating message). If the fact that a medium is beautiful is acknowledged on the basis that its mediating message is beautiful, then media art is the technique of producing beautiful media (schöne Medien). In this paper, Chapter 2 first establishes, through fragments of McLuhan, the perspective that finds in media the two types of messages (mediated message / mediating message), which leads to the definition. Chapter 3 explains the state in which “a medium is beautiful” using this unique concept of message. Chapter 4 then defines media art, based on this explanation, as a “technique for producing beautiful media,” and describes the characteristics arising from this definition, as well as its relation to existing inductive definitions of media art. Ultimately, the practice of consciously performing this form of media art is discovered as media-artism. Finally, the alternative definition of media art presented in this paper is rephrased as “Medium-Art.”

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